October 27, 2022
Google Ads

Running Google Ads for Tradies

Are you a trade business looking for Google Ads management? Click here. A specialised field Trades such as plumbing and electrical services can be among the hardest campaigns to run profitably. There are countless competitors all vying for space at the top of Google, everyone is shouting out free quotes and lowest prices and the cost […]

April 6, 2020
Google Ads

How long does Google Ads take to work?

When investing in any marketing exercise, the idea is to make a return on investment. And, ideally, the sooner the better. But how long does it take to get that return on investment and what does it depend on? The short answer is this: Google Ads can either work immediately, take some time, or not at […]

May 5, 2019
GOOGLE ANALYTICS

How to add users to Google Analytics

When engaging in a digital marketing service such as SEO or Google Ads, one of the first things you’ll be asked for is access to your Google Analytics account. If you already have an account and unsure how to add users, or what permissions you should be giving them, here’s a step by step guide […]

January 19, 2019
SEO

How to submit directory listings for SEO

2019 has barely started, yet the predictions of Voice Search, Augmented Reality, Virtual Reality and Artificial Intelligence pollute most marketing/advertising publications. It’s amazing how much attention these things get by business owners, looking eagerly into the future whilst they’ve neglected the basics. Those basics being their branding, their website, their online marketing, etc – which […]

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How to write unique SEO content for location pages

Most small businesses operate in a particular area around where their store is physically located. These business owners often want to rank for their whole city. This approach has no benefit to themselves, their customers, or their ability to rank as Google wises up to businesses targeting areas that they don’t actually exist in. So does that […]

How to get more Google reviews

Even if you’re a thriving business with heaps of happy and loyal customers, getting them to leave a review on Google is often challenging. The thing is, reviews on Google are super important from both an SEO point of view but also from a general marketing stand-point. If you are looking for a service provider […]

Why 1st isn’t always the best position in Google Ads

“You’ve gotta be on position 1 in Google Ads, right?” Being 1st is great Organically, because who cares how many clicks you get, right? They’re free! But in AdWords? It’s another story all together because if you want to be 1st, you’re going to have to pay for that. Take a look at this graph below […]