And it’s no wonder so many have tried Google ads, with minimal success
This is why Harmonised Marketing’s Google Ads system works immediately.
Cost per enquiry in Google Ads
Cost per enquiry in Google Ads
Conversion rate in Google Ads
Return on ad spend
Cost per enquiry in Google Ads
Conversion rate in Google Ads
Conversion rate in Google Ads
Return on ad spend
But not templated. Every process is adjusted to help harmonise your image with the needs of your target market.
Before we build or adjust your Google Ads, we take the time to understand your business, your goals and what a valuable enquiry actually looks like.
We want to know which services matter most, which jobs are most profitable, which areas you want to target, what kind of customers you want more of, and what has or has not worked in the past.
This gives us the context needed to manage your ads properly, rather than simply chasing clicks.
We look at your current website, landing pages, service offering, sales process and existing advertising setup if you have one.
Google Ads can bring people to your business quickly, but the results depend heavily on what those people see after they click.
We identify whether your current online presence is ready to convert paid traffic, or whether there are gaps in the sales pitch that need to be fixed before more money is spent.
Your ads are appearing beside other businesses fighting for the same enquiries.
We look at how competitors are advertising, what offers they are using, how their landing pages are structured, and where your business can present a stronger reason to click and enquire.
This helps us position your ads and landing pages so you are not just visible, but genuinely competitive.
We then build, restructure or optimise your Google Ads account with a focus on attracting the right traffic.
This includes writing ads, setting up keyword groups, refining match types, applying negative keywords, configuring targeting, reviewing extensions and making sure conversion tracking is in place.
Where needed, we can also support the campaign with stronger landing pages or website improvements so the traffic has a better chance of converting.
Google Ads management is an ongoing process, not a one-time setup.
We continually review search terms, cost per click, enquiry quality, conversion rates and budget performance to find ways to improve results.
This may involve adding negative keywords, adjusting bids, testing new ad copy, refining locations, improving landing pages or shifting budget towards the campaigns producing the best return.
The aim is to keep reducing waste and keep your campaigns moving closer to the enquiries your business actually wants.
We help you take the right step, not the biggest one.
Many clients start off with Harmonised Marketing through Google Ads management and start to experience wins.
But we don’t have to stop there. We can keep moving you forward and generate radical growth your business through expert implementation of the right tools.
The typical path our clients take is:
Getting the maximum bang for your buck – right now. This is how we start putting you on a profitable track.
Encourage people who already searched for you and visited your website to come back and make an enquiry.
At the end of the day, Google Ads is traffic. The website is what sells them. This is where we can really fine tune the whole sales process.
We can use the landing page to split test messaging, fonts, colours and create a perfect combination based on data to develop a new look and feel that generates more work.
Work with a provider that wants to get to know your business, your market and wants to help you take the right steps to dramatically improving how much work you’re generating.
We’ll give you honest advice as to whether we genuinely believe we can provide a good return on your investment by getting your ads managed with us.
We genuinely want you to win – it’s what drives us to produce high-quality work that stands head and shoulders above our peers.
We provide reports that show you exactly what your search terms your ads showing up for, how much we’re spending and what it’s all generating for you.
An undeniable track record of results that are extraordinary for everyone else – but is the standard for Harmonised Marketing.
You probably feel like your Google Ads aren’t getting the attention that your business deserves. Or maybe your agency makes you feel like your business is too small to matter.
Harmonised Marketing is the agency where that feeling goes away, with impactful Google Ads campaigns that are ruthlessly optimised to work – backed by over a decade of Google Ads management experience and complimentary web design services to ensure your ads generates the most leads at the lowest cost per lead possible.
Experience, a proven track record and consistency matters. Regardless of the size of your business, this is where you will finally get the attention and expertise that your business deserves. Get in touch now.
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
This is where things turn around for your business.
Google Ads is a pay per click system where you bid on the keywords that you want to appear for in Google’s search engine results. The higher you bid, the more prominent your advert becomes. However, most Google Ads accounts run by agencies are often filled with inefficiencies where an account is spending too much money on irrelevant keywords, bids not adjusted for the right devices and adverts that try to attract as many clicks as possible instead of trying to hone in on the right clicks.
When managed correctly, Google Ads can be a highly cost effective method of pulling in customers who are searching for your services. By using the best Google Ads management Perth has to offer, the amount of waste of your precious marketing budget will be significantly reduced, increasing the amount of relevant, purchase ready traffic onto your website.
Your Google Ads Management is a flat monthly fee that is payable to the agency/provider for the set up and on-going maintenance of your Google Ads campaigns. Flexibility should come as standard! Ads, AdGroups and Keywords need to be continually changed and adapted to maximise the campaign’s efficiency with absolutely no fear of additional charges. Most importantly of all, you get the dedication of a fully monitored campaign along with the expertise to know exactly what changes to make and when it is necessary – all working towards maximising your budget and increasing your return on investment.
We typically target keywords that have the highest probability of turning into a genuine and quality enquiry based on what your business provides.
A website’s purpose is not to host traffic, its purpose is to convert prospects into genuine business leads.
Click through rates, time on site and similar metrics are not important. The only metrics that are important is if people are taking meaningful action such as submitting an enquiry form, calling you or hitting the buy now button.
And through extensive knowledge of the platform, I’m able to keep your business visible to search users for the keywords that they want to be found for with compelling text ads that entice searchers to see more, learn more, and buy more.
Traffic obtained through Google Ads is charged on a Pay Per Click (PPC) basis, which means you only pay for your adverts when people click on them and are directed to your website. In traditional advertising, this is what would be known as the media spend. The media spend that you pay to Google is set up separately and will be billed by Google Australia, not by Harmonised Marketing – providing total transparency towards what you’re paying for.
Some digital marketing agencies bundle your Google Ads management and media spend all into their monthly statement. The only problem with this model is that it isn’t clear how much of your monthly fees are going towards generating traffic from your website and how much the agency are really keeping as their management fees.
Through setting a daily budget, Google Ads allows for total control over how much the campaign is able to spend, allowing you to keep your marketing budget under control.
It’s a that question clients often think, or even ask!
There are plenty of small businesses that give AdWords a crack, unfortunately a lot of them end up spending a fair chunk of money without a single enquiry and never look back at AdWords.
With the correct campaign set up and on-going care, AdWords can be hugely profitable for some businesses. It’s better for them to spend that money on experienced AdWords management rather than fail entirely.
That’s fair enough. And you do have alternative options.
Some industries can get extremely competitive, and as Google Ads is a keyword bidding system it can drive up the cost per click considerably.
Google Ads is a great solution for getting immediate results in the short term, but for a more long-term solution, have a look at Search Engine Optimisation.
No. Your management fee is fixed, regardless of how many Campaigns, AdGroups, Keywords, Ads or budget we’re utilising.
Ultimately, we’ll use as many (or as little) elements to Google Ads that’s required to reach the market that you’re after and to maximise the budget that you’ve allocated for advertising in Google.
That also means that there is no financial incentives for Harmonised to unecessarily complicate your Google Ads account structure.
The options to utilise display and video (YouTube) campaigns in your Google Ads account is included in your standard management fee. There are no extra charges.
Whether or not we utilise those channels will be based more on whether or not it’s the best use of your budget and what results we’re trying to achieve from your advertising efforts.
We look for the cheapest, easiest and most immediate wins – which more often than not comes from Search campaigns.
Once we’ve maximised the easiest opportunities, then we start to build additional channels to enhance the efforts of our Search campaigns and to create additional brand awareness.
That will depend on your industry and your business.
For example, trade services should start to see results fairly quickly (within the first couple of weeks) due to how immediate the need is for the service.
Home builders, on the other hand, experience a longer wait before enquiries start coming through based on the decision making cycle and how far out that customer is from being ready to enquire.
If we are not experiencing results from our Google Ads campaigns, despite our search terms report looking clean and relevant – we can then look to other aspects of your online presence (such as your brand and/or your website) to identify why that qualified traffic is taking one look at you and running the other way.
Yes. Once provided with website login details and Google Analytics access, Harmonised will set up conversion tracking so that we can accurately measure the results from our Google Ads campaigns.
If you don’t have Google Analytics, Harmonised can set an account up for you.
This service is included in your base management fee.
Whilst most of our clients are based in Perth, we do also offer our Google Ads services Australia-wide and have had large success already with customers in Adelaide, Newcastle and Melbourne.