And it’s no wonder so many have tried Google ads, with minimal success
This is why Harmonised Marketing’s Google Ads system works immediately.
Conversion rate in Google Ads
Cost per enquiry in Google Ads
Cost per enquiry in Google Ads
Return on ad spend
Cost per enquiry in Google Ads
Conversion rate in Google Ads
Conversion rate in Google Ads
Return on ad spend
But not templated. Every process is adjusted to help harmonise your image with the needs of your target market.
Before we touch the campaign structure, we get clear on what your business actually needs from Google Ads.
We look at the services you want to push, the locations you want to target, the jobs you would rather avoid, and what a worthwhile lead looks like for you.
This matters because a campaign that generates enquiries is not automatically a good campaign. It needs to generate the right enquiries at a cost that makes commercial sense.
Google Ads works best when the offer behind the ad is clear, relevant and convincing.
We look at what you are asking people to click on, what they see when they land on your website, and whether your sales message is strong enough to turn paid traffic into real enquiries.
If your website or landing page is not giving people enough reason to choose you, we will identify that early so the campaign is not relying on traffic alone to do all the work.
Not every keyword is worth paying for. We look at the way your customers search, how urgent those searches are, and which terms are most likely to indicate buying intent.
This helps us separate high-value searches from vague, early-stage or low-quality traffic.
Now, with a clear understanding of your business, your market and how we want to approach it – we begin putting the ads together.
We take care of everyting include keyword selection, campaign structure, match types, location targeting, negative keywords, ad messaging, conversion tracking, landing page recommendations and budget allocation.
Once the campaign is running, we use real performance data to keep improving it.
We review search terms, lead quality, cost per click, conversion rates, wasted spend and which campaigns or ad groups are producing the best outcomes.
From there, we can add negative keywords, adjust bids, test new ad copy, refine locations, shift budget and recommend landing page improvements.
We help you take the right step, not the biggest one.
Many clients start off with Harmonised Marketing through Google Ads management and start to experience wins.
But we don’t have to stop there. We can keep moving you forward and generate radical growth your business through expert implementation of the right tools.
The typical path our clients take is:
Getting the maximum bang for your buck – right now. This is how we start putting you on a profitable track.
Encourage people who already searched for you and visited your website to come back and make an enquiry.
At the end of the day, Google Ads is traffic. The website is what sells them. This is where we can really fine tune the whole sales process.
We can use the landing page to split test messaging, fonts, colours and create a perfect combination based on data to develop a new look and feel that generates more work.
Work with a provider that wants to get to know your business, your market and wants to help you take the right steps to dramatically improving how much work you’re generating.
We’ll give you honest advice as to whether we genuinely believe we can provide a good return on your investment by getting your ads managed with us.
We genuinely want you to win – it’s what drives us to produce high-quality work that stands head and shoulders above our peers.
We provide reports that show you exactly what your search terms your ads showing up for, how much we’re spending and what it’s all generating for you.
An undeniable track record of results that are extraordinary for everyone else – but is the standard for Harmonised Marketing.
Every client gets the same level of attention and expertise regardless of size.
You won’t be passed between juniors or account managers. You’ll work directly with someone who takes the time to understand your business and build the right approach from the ground up.
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
This is where things turn around for your business.
Whislt Harmonised Marketing is based in Perth, we work with businesses Australia-wide.
Despite not being local, we’re still an attractive option for Adelaide business owners as we’re one of the few agencies in the country producing high-standards of work for tradies and small businesses.
We also have a proven-track record of producing successful campaigns in Adelaide. Take a look at the South Adelaide Pressure Cleaning case study.
We offer a full suite of creative services designed to strengthen your online presence and turn more website visitors into leads and sales.
While Google Ads can be a powerful tool for driving traffic, it’s only part of the equation. If the page people land on doesn’t clearly communicate your value or build trust, that traffic won’t convert and your ad spend goes to waste.
One of the key advantages of working with Harmonised Marketing is our ability to spot these issues early. We don’t just sell you a service, we assess whether your business is genuinely ready to benefit from it. If we don’t believe we can deliver a strong return on investment, we won’t recommend moving forward. It’s all about doing what’s right for your business.