Allure Painting, like most businesses, started off their journey with a marketing solution that they could afford.

As they continued to build their business and wanted to take things to the next level, they engaged Harmonised Marketing to review their strategy.

Allure Painting’s existing branding and marketing assets conveyed cheap prices, which completely misrepresented who Allure Painting is in reality.
A new brand and website was deployed.

Whilst the amount of leads stayed roughly the same, the quality increased dramatically.
This resulted in quote acceptance rates going from 3/10 to 7/10.

An SEO strategy was implemented during the website development to preserve and improve their existing organic rankings. They now rank on the first page for terms such as painters perth, painting company perth and painting services perth.

A highly optimised Google Ads campaign was deployed to continue getting leads to Allure Painting, minus the waste. We saw a 20% reduction in the cost per lead in Google Ads.