A website without a clear strategy behind it is just an expensive placeholder.
It should make choosing you feel like the obvious decision.
With every business our approach is adjusted to help harmonise your image with the needs of your target market to give our project the highest possible chance of being a success.
Before we start planning your website, we take the time to understand your business, your goals and what your website actually needs to achieve.
We want to know who your ideal customers are, which services matter most, what questions people ask before they enquire, what makes your business different, and where your current website may be letting you down.
This gives us the direction needed to build a website around real business outcomes, not just a nice-looking design.
We review your current online presence, including your existing website, branding, messaging, service structure, customer journey, enquiry process and marketing channels.
The goal is to understand what is already working, what needs to be improved, and what your website must do to support the way your business actually wins work.
A good website should not just explain what you do. It should help people understand why they should choose you.
We look at what your target market is searching for, what they care about, what concerns they may have, and what they need to see before they feel confident making an enquiry.
This helps us shape the structure, content, design and sales messaging of your website around your customers’ expectations.
The result is a website that feels more relevant, helpful and persuasive to the people you want to attract.
Your website will often be compared against several other businesses before a customer makes a decision.
We review competitor websites to understand how they present themselves, what they are doing well, where they are weak, and how your website can stand apart.
This helps us create a website that not only looks professional, but also gives visitors stronger reasons to choose your business over the alternatives.
Once we understand your business, market and competitors, we develop a website strategy that brings everything together.
This may include the page structure, user journey, service page layout, SEO targets, sales messaging, calls to action, design direction and conversion points throughout the site.
Every decision is made with a clear purpose, so your website becomes a proper sales tool rather than just an online brochure.
We then bring the website to life through design, content, development and optimisation.
This includes creating a professional visual layout, writing or refining content, building the site, setting up core SEO elements, improving page speed where possible, ensuring mobile responsiveness, and making sure users can easily find the information they need.
The aim is to create a website that looks sharp, works properly and gives visitors a clear path towards making an enquiry.
We help you take the right step, not the biggest one.
For when your website isn’t too far off and just needs some tweaks to make it convert better.
Creating powerful one-page sales pitches to send ad traffic to
Your all-in-one salesman who can convert traffic and help you rank organically
We hand you a website that’s ready to perform – and prove it. All conversion tracking is set up so you can see exactly how many enquiries you’re getting and from where (organic traffic, Google Ads, social media, etc).
Implemented to your website with all the triggers and tags set up.
Linked to your Google Tag Manager, with corresponding evets set up.
Your website submitted in Search Console to speed up the process of being found in Google.
An undeniable track record of results that are extraordinary for everyone else – but is the standard for Harmonised Marketing.
Every client gets the same level of attention and expertise regardless of size.
You won’t be passed between juniors or account managers. You’ll work directly with someone who takes the time to understand your business and build the right approach from the ground up.
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
This is where things turn around for your business.
Absolutely, it’s yours with 100% ownership rights from the website login details, domain registration and web hosting.
There are plenty of Perth web design companies that will build you a website. But not all of them will give you full administrative access and ownership to your website.
What a lot of these companies like to do is to keep you trapped, giving you extremely limited access to your website and charging ridiculous amounts of money to make slight changes or install plugins.
Once we’ve gotten to understand you business, and gotten any image/video assets that you may have – we can take it from there.
We’ll develop a stunning design that’s designed to sell, complete with copywriting and imagery.
We run the concepts by you for your feedback, changes and approval before the design goes into development – so you will know exactly what the website is going to look like before the first line of code is written.
Yes, your website design will always be completely unique as it needs to be tailored to what your target market needs to see and read.
Not only will it be unique, but we look at your competitors to make sure that we produce something that stands out and is more visually appealing than their websites are.
Absolutely. All websites designed by Harmonised Marketing will be responsive and will collapse from a desktop size to a mobile phone size beautifully.
In fact, we produce most website designs with the smartphone as the priority.
If you’re on a desktop right now, try dragging your window around and see how this website folds down as the window gets smaller. You can try that out on some of the websites we’ve produced too by checking them out in our work portfolio.
Nearly a decade of SEO experience goes into every website design project as standard.
Full keyword research, copywriting and structure planning is conducted before any website is designed to ensure that each website is more than just SEO-ready at launch.
However, that does not guarantee that your website will appear on page 1 of Google for relevant keywords upon launch. That depends largely on how competitive your industry is.
For example, if you’re a lawyer you cannot expect fresh business and website to rank, straight out of the box, amongst established law firms who have large branded search volumes and have been performing SEO for years.
What we often see is our websites launching strong, and then continuing to climb up the Search Engine Results Page (SERP) over time.
For the first 6 months of your website being launched, we will track where you website sits for a range of relevant keywords in Google to maintain visibility over the effectiveness of the SEO work that was performed in your website design.
From launch, every website has trackers for all clicks on telephone links, mailto (email) links, and all contact form completions are tracked, too.
This is standard on your new website, whether you continue with digital marketing services through Harmonised Marketing after the launch or not.
Yes, you will. We use the WordPress CMS (content management system) to allow you easy access to the website’s content to make changes.
Furthermore, we make sure that we develop these websites with ease of use in mind. That means one place to update your phone number and email address site-wide. As well as making any repreated sections of content editable in one place, so making updates to your website takes significantly less time.
Once we’ve finished desinging your website, launched it and tested everything – we’re still around to help.
We offer an industry leading 3-year warranty. So if there are any issues with the website (for example, your host updates their php version), we’ll be there to make sure everything is working seamlessly.
This warranty is only void if you or another provider start working in unauthorised areas of the website (editing the source code, for example). But we provide the training needed to know how to update the website without any issues or stumbling upon those areas of the admin panel where you could do some damage.