Which is why a different approach was utilised for South Adelaide Pressure Cleaning.
South Adelaide Pressure Cleaning had previously tried Google Ads, but with very little success.
After being disappointed by the results, the business was ready to give paid advertising one more serious attempt. This time, they wanted a more proven, results-focused provider who could give the campaign a much better chance of becoming profitable.
That is when they decided to move forward with Harmonised Marketing.
After a quick review of the existing online presence, it was clear that a few important things needed to change before Google Ads could deliver the kind of results the client was looking for.
The business had a basic DIY Squarespace website and a cheap, generic logo. While this can be a reasonable starting point for many small businesses, it was not the right foundation for making paid advertising work properly.
When every click costs money, the brand and website need to create trust quickly, communicate the service clearly, and give people a strong reason to enquire. The existing setup was holding the campaign back before the traffic even arrived.
We developed a simple, clever and memorable logo for South Adelaide Pressure Cleaning, turning the “U” in South and the “A” in Adelaide into an icon that represented both a south-facing direction and the nozzle of a pressure washer spraying water.
From there, we created an effective single-page website that suited the client’s budget while giving the business a much stronger platform for paid advertising.
The goal was not to overcomplicate the project. It was to build something sharper, more trustworthy and more conversion-focused than the previous website, so the Google Ads traffic had a much better chance of turning into real enquiries.
After launch, South Adelaide Pressure Cleaning saw immediate results, generating good-quality leads for less than $10 each.
After a previous poor experience with Google Ads, this campaign delivered a very different outcome, proving that the issue was not necessarily the channel itself, but the strategy, brand and website supporting it.
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
This is where things turn around for your business.
