Which is why a different approach was utilised for Fremantle Roofing Services.
Antenna Direct had worked with Harmonised Marketing in the past, using us for occasional SEO support and Google Ads campaigns to drive more traffic and enquiry.
While those earlier campaigns had been successful, the market had changed by the time Antenna Direct got back in touch. The playing field was different, and their web presence needed to evolve with it.
The business needed a brand that better reflected where demand had shifted. In the past, antenna installations were the main driver of the business. Today, customers are more commonly looking for services such as data cabling, home network optimisation and solutions for poor mobile coverage.
Antenna Direct had the experience, history and technical capability to compete strongly in these areas. The challenge was making sure their brand and website communicated that clearly.
A new brand identity was developed that tied Antenna Direct’s time in the industry with modern capabilities.
With that, a long-overdue refresh of their website followed.
It was essential that we protected Antenna Direct’s good rankings, we had to ensure that we carried over what was working whilst also exploit those rankings to promote our other key services once visitors landing on the website.
We also took high-quality photos, focussing on high-quality aspects of Antenna Direct’s service delivery such as drop sheets for ladders, a foldout table to rest tools on along with all of the testing equipment that gets used.
An immediate boost in organic rankings in both previously well establish keywords as well as our targeted keywords for data cabling and smart wiring.
We also noticed that significantly longer sessions were registered in Analytics, a sure sign that the user experience was better, which would further help our future SEO efforts.
Antenna Direct now enjoys page 1 rankings in Google for almost all of their target keywords, with the ones that haven’t quite gotten there yet making good progress up the Search Engine Results Page.
When the time comes to reactivate the Google Ads campaign – we’re excited to see rates at which the site will convert that highly targeted traffic in what is already a very well-optimised Google Ads account.
I used Harmonised to try get my website ranking higher, after Andrew made the changes I had noticed an immediate increase in rankings and enquiries.
He optimized things on my Adwords that not even the most renowned professionals with international experience were able to pick up.
I will continue hiring his services whenever possible. Highly reccomended
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
This is where things turn around for your business.
