Which is why a different approach was utilised for Allure Painting.
Allure Painting initially came to Harmonised Marketing to improve their SEO as well as optimise their Google Ads.
Whilst we were able to produce significantly better results than their previous marketing agency, we knew there was potential for much more.
Allure Painting is one of Perth’s accomplished painting companies and typically services the middle to upper end of the market.
However, Allure Painting’s existing branding and marketing assets conveyed cheap prices, which completely misrepresented who Allure Painting is in reality.
A new brand and website was deployed that was more representative of their quality of work, and more in-line with what their target market exepcts to see in an ideal provider.
We also ensured that the new web presence was better optimised to capture enquiries and quickly answered common questions that Allure Painting would commonly be asked.
Whilst the amount of leads stayed roughly the same, the quality increased dramatically. This resulted in quote acceptance rates going from 3/10 to 7/10.
An SEO strategy was implemented during the website development to preserve and improve their existing organic rankings.
A highly optimised Google Ads campaign was deployed to continue getting leads to Allure Painting, minus the waste. We saw a 20% reduction in the cost per lead in Google Ads.
I started the AdWords about 4 years ago and I was always overspending to get what I was aiming. I decided to try other companies about 6 months a go and I’ve chosen Harmonised Marketing by friend’s recommendation. I’m dealing with Andrew and from the first moment my spending was cut down to half and I’m getting more enquiries than before. I’ll stay with him for a long time and I recommend them to people who cares about their business.
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
This is where things turn around for your business.
