Despite having a stellar reputation in the roofing industry, and over 140 Google reviews to prove it, Fremantle Roofing Services’ SEO had taken a real fall from grace over the last few years.
140% Increase in organic traffic
30% Conversion rate in Google Ads
Increase in the quality of enquiries
Project 1
The brand
Project 2
The website
Every job is different
Which is why a different approach was utilised for Fremantle Roofing Services.
The challenge
The assessment
Fremantle Roofing Services previously were ranking well in Google using old-school SEO tactics.
Instead of having a properly branded domain, they were operating on roofrepairquote.com.au – a strategy that once helped them rank for a range of high-volume keywords.
However, as Google’s algoritm had updated, the website had fallen from grace.
The website’s design was old, and lack of maintenance was heavily impacting its functionality.
Imagery was old and of low quality.
And finally, the brand was using a stock asset and looked very similar to their competitors, making it hard for Fremantle Roofing Services to stand out of the crowd and be memorable.
The approach
When we make a plan of action for most clients, we usually have to be careful of how we proceed in order to protect what is working.
Because the Fremantle Roofing Services website was not ranking anywhere and the online presence was uninspiring – we were freed from any restraints and were able to start with a clean slate both with the brand and the website.
We introduced a fresh and friendly new brand identity to the business and followed through with a simple, clean and easy to use website that utilised better sales messaging, clear unique selling propositions and crisp imagery.
Upon launch
Just one day into the website being launched and the old domain redirected to the new fremantleroofingservices.com.au domain – an immediate increase in the quality of enquiries was noticed, particularly an absense of enquiries for non-relevant work.
The results
After both the old and new domain had been fully crawled by Google’s bots and the new website had some time to settle in Google’s algorithm we were able to achieve some quick wins with page 1 rankings for some highly relevant keywords.
The improvement in enquiry quality continued and we’re also starting to see an increase in branded searches, too – a genuine signal that indicates real brand growth and will act as another positive signal to Google in our ongoing SEO effots.
“I had initially gotten in touch with Harmonised for SEO, having being told by countless people that that’s the holy-grail of advertising. The meeting with Andrew brought an approach that no other provider had ever touched on – it seemed radical but the results that he had gotten for other trade businesses spoke for itself.
We decided to put our faith in him and that one decision that has turned everything around for us like you wouldn’t believe. We’re extremely pleased and relieved mostly to have finally found someone who knows what they’re doing.”
Adam Dean
Fremantle Roofing Services
A provider you’ll actually
enjoy working with
I’m Andrew Doyle, the strategist behind every client at Harmonised Marketing.
With over a decade of experience across traditional and digital marketing, I’ve built a process where strong results aren’t occasional – they’re expected.
No arrogance, no jargon and no false promises. It costs nothing to have a chat, so get in touch now.
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