WA Legal

Harmonised Marketing and WA Legal had already been working together for almost eight years, building a strong digital presence with page-one Google rankings and a website that could generate leads through Google Ads at an acceptable cost per acquisition.

In a competitive legal market where clicks can cost anywhere from $70 to $90 each, that was already a strong result.

However, digital marketing does not stand still. As competitors improve, modernise and continue to catch up, the standard needed to lift again. WA Legal already had a solid foundation, but it was time to move the brand, website and marketing strategy forward once more.

It was time to produce a new website, but for us, a new website should never just mean a new design.

When we build websites, we also want to create new opportunities. For WA Legal, that meant setting higher targets for what the website needed to achieve.

We wanted to overcome more objections, position WA Legal more clearly as the obvious choice, and encourage people to spend more time on the website by giving them rich, helpful and easy-to-digest information.

The goal was not only to make the website look better, but to make it work harder.

This time around, we wanted the website to go deeper.

Rather than only targeting the main service areas, we built out a more detailed structure around specific sub-categories of claims, such as farm accidents, office accidents and FIFO accidents under the broader workers compensation category.

This allowed WA Legal to speak more directly to different types of clients, answer more specific questions, and create stronger relevance across a wider range of search terms.

We also wanted to improve how visible WA Legal could become in AI-driven searches. By creating clearer, more helpful and more detailed content across the website, the goal was to make WA Legal easier for both people and search engines to understand, recommend and trust.

An immediate lift in Google rankings was recorded across our existing target keywords, while the newly added service areas also started gaining real traction.
The new website did more than attract extra visibility. It also improved the way users moved through the site and converted more visitors into enquiries than the previous website.

Most importantly, the feedback from WA Legal was not just that enquiry numbers had improved, but that the quality of those enquiries had lifted too. More of the people getting in touch were better suited to the firm, easier to convert, and more likely to become real paid work.