Door Stop

Door Stop had been using Harmonised for their SEO and Google Ads since early 2018 before being asked to redesign the website, which launched in October 2021. That long working relationship had provided Harmonised with a wealth of knowledge of Door Stop and their market, making it obvious how to tackle the new website project and ensuring that it quickly and accurately communicated all of Door Stop’s products and unique selling services.

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Improved rankings

Higher rankings for competitive terms such as:

  • doors perth
  • bifold doors perth
  • french doors perth
  • sliding doors perth

High conversion rates

Doubled the amount of enquiries generated from Google Ads traffic.

Better engagement

Pages per session rose from an average of 3.2 to 5.6 from Google Ads traffic.

Door Stop,
harmonised to their target market

Market Analysis

  • Private, residential market
  • Relatively even male/female split
  • Top 10%-20% income brackets
  • Focussed on quality over price

Harmonised by implementing a more straight-forward, product centric experience, a clear focus on quality with plenty of calls to action to prompt store visits and enquiries.

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Website

Before
After
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We couldn't be happier

Enquiries are up, we're busier than ever, and we just love the look and feel of the new website. We couldn't be happier!

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David Boscutti

Now, it's your turn

If you’re ready to harmonise your business’ online presence to your target market, just like Door Stop did, then get in touch.


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