ABA Security and Electrical

ABA Security and Electrical are the biggest provider of security and electrical services in Albany, Western Australia and had been running their business successfully through a strong reputation throughout the community for over 30 years. However, there was a missed opportunity in their online presence with a website that struggled to convey that reputation and failed to convert visitors into enquiries.


Improved rankings

Higher rankings for competitive terms such as:

  • electricians albany
  • cctv albany
  • garage doors albany

More Organic traffic

A whopping 121% increase in completely free, organic traffic from Google.

Significant increase in enquieries

Significant increase in enquieries from the old website

ABA Security and Electrical,
harmonised to their target market

Market Analysis

  • Mixed male/female audience
  • Typically 25+ years old and homeowners
  • Seeking local operators (not Perth companies who frequent Albany)


Harmonised through a new website that focusses on quality of service and plays on the local, family business aspect.




We're getting hammered with enquiries.

We're really impressed with the website. It makes us look a lot more professional. We're also getting hammered with calls and enquiries, too!"


Daniel Lee